Friday, September 22, 2017
     Interactive Web Design, Database Integration, Online Promotion, ECommerce Tools & Business Resources


TUNE UP YOUR WEB SITE! (Part 1 of 2)

By Mark Idzik

Two of the most important aspects of having a web site are:

1) Being Found - through search engines, links, advertisements or e-zines and ..

2) Being Seen - making sure that your visitors can see your web site and find what they are looking for!

In our last issue we talked about how to POSITION and get found through search engines. Now we're going to discuss how to take a critical look at your site and make any needed changes to make it the best it can be. Remember, the net is the ultimate competitive field. Your customers won't be impressed with just a "good site" - it has to be fantastic!

Overall Site Look

Clean, professional and organized look. You only have a few seconds to make an impression when someone visits your site. Make it stand out and give your visitors a reason to stay.

Home Page

This page should contain a clear message - what is this site about? If someone can't figure out what your purpose is in a few seconds, you should re-design your page. Display clear, easy to use navigation and links to all sections of your site.

Content

The more content, the better. You can never have too much, and you can never update frequently enough. Keep your site fresh with new content weekly.

Communicate with Visitors

Every page should have a link to your email, contact form or telephone number. Make it easy for visitors to get in touch with you. The easier you make it, the more business you will gain.

New Technology

Java applets, plug-ins and any other new technology is great - but not for most sites. They usually make the visitor wait, download something, or simply crash their browser. Chances are they won't be back. It's too easy to just click to the next site. Make it easy for your visitors and keep your pages simple and easy to access.

Continued in Part 2

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