Friday, September 22, 2017
     Interactive Web Design, Database Integration, Online Promotion, ECommerce Tools & Business Resources


DON'T GET STUCK ON SEARCH ENGINES

By Mark Idzik

With all the changes in the major search engines recently, you may be asking yourself - can I still get good position rankings? Does it matter?

The answer is YES and MAYBE.

Yes, you can still get good position listings, but it will be much more challenging then in the past. The search engines are trying harder to increase revenues and stay ahead of "search engine positioning" techniques.

It's still possible to get good positions, but you have to work harder than ever to get them. I'm now recommending site owners to either hire a part-time marketer, or dedicate a good part of each week to marketing your site. Here is what I recommend doing now:

  • Get tools to optimize your pages. No matter how hard you try, you can't position without software tools. On the top of our list is:
    WebPosition Gold
    http://www.trimak.com/webposition.cfm

  • Get the right information. We subscribe to newsletters and research over a dozen sources every month to determine what search engines are up to. Here is our favorite:

    Planet Ocean Communications
    Reports monthly on specifically what works on the search engines. Also offers one of the best books on succeeding with search engines.
    Planet Ocean

  • Research and Test! Spend time researching the top pages on each engine and analyze them. Create similar pages (compare keyword density), submit them and track the results. If one doesn't work, tweak the pages, and submit again. This process is always changing, so you must research and test!

Do high search engine positions matter?

Maybe. If your business generates a lot of traffic from searches, then yes, top positions will increase your visits. But it's not the only way to generate traffic. Don't rely completely on search engine traffic. It will drive you crazy! Search engines will always change the way they rank pages to stay ahead of us and their competitors.

Blend several different methods into your promotion mix. Try paid position placement (GoTo.com mentioned above), forum posting, banner advertising, e-zine advertising, off-line advertising, WebCards and press releases. Test each method and see which works for your business.

The important thing to remember is that you can't rely on one method to get site traffic. We don't control how search engines rank our pages, we only react when our positions change. Spread your promotion out and live a little more peacefully.

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